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Bottom Dollar Food Invites Customers to Meet its Signature Piggy Bank Blimp, Take a Fun Photo

Participants to receive special coupon valued at $5 off their next purchase of $20 or more

Jun. 1, 2012

SALISBURY, N.C – Bottom Dollar Food invites its customers to meet the popular piggy bank blimp “live” at select locations throughout the greater Philadelphia area as he embarks on a monthlong virtual road trip, which kicks off today.

Customers may recognize the piggy bank blimp from his humorous, witty commercials, and for the first time, the famed piggy bank blimp will make “live” appearances at 19 Bottom Dollar Food stores. Customers will have the opportunity to take a photo with the Bottom Dollar Food icon against fun backdrops that will appear virtually via green screen technology.

“The piggy bank blimp is growing in popularity, and we wanted to provide our customers an opportunity to see him up close,” said Bottom Dollar Food Director of Marketing Leslie Atkinson. “The beauty of green screen magic is customers will have the opportunity to choose from multiple backgrounds – from well-known Philadelphia landmarks to more obscure such as the moon!”

To participate, customers must show proof of recent purchase and their Bottom Dollar Food membership card. Participants will also need to provide a valid email to retrieve their picture electronically to print or share online via social media. Customers who have their photo taken with the piggy bank blimp will receive a special coupon to receive $5 off of their next purchase of $20 or more.

The following are dates, times and store locations for photo opportunities with the Bottom Dollar Food piggy bank blimp:

Friday, June 1, 3 p.m. to 7 p.m.
812 North Delsea Drive, Glassboro, N.J.

Saturday, June 2, 9 a.m. to 2 p.m.
5200 Route 42, Turnersville, N.J.

Sunday, June 3, noon to 5 p.m.
165 White Horse Pike, Clementon, N.J.

Thursday, June 7, 3 p.m. to 7 p.m.
230 N. Maple Ave Unit F, Marlton, N.J.

Saturday, June 9, 9 a.m. to 2 p.m.
23 Bustleton Pike, Feasterville-Trevose, Pa.

Thursday, June 14, 3 p.m. to 7 p.m.
11 Bellevue Ave., Penndel, Pa.

Friday, June 15, 3 p.m. to 7 p.m.
1402 Route 130 North, Cinnaminson, N.J.

Saturday, June 16, 9 a.m. to 2 p.m.
2110 Route 38 Suite 1A, Cherry Hill, N.J.

Monday, June 18, 3 p.m. to 7 p.m.
219 West Butler Ave., Chalfont, Pa.

Tuesday, June 19, 3 p.m. to 7 p.m.
371 West Broad St., Quakertown, Pa.

Wednesday, June 20, 3 p.m. to 7 p.m.
20 Shelbourne Road, Suite 103, Reading, Pa.

Thursday, June 21, 3 p.m. to 7 p.m.
1529 Broadway, Fountain Hill, Pa.

Friday, June 22, 3 p.m. to 7 p.m.
1856 Catasauqua Road, Allentown, Pa.

Saturday, June 23, 9 a.m. to 2 p.m.
2919 Lehigh St., Allentown, Pa.

Sunday, June 24, noon to 5 p.m.
3235 Hamilton Blvd., Allentown, Pa.

Monday, June 25, noon to 4 p.m.
1167 MacArthur Road, Whitehall, Pa.

Tuesday, June 26, noon to 4 p.m.
4034 Jandy Blvd., Nazareth, Pa.

Wednesday, June 27, noon to 4 p.m.
2431 Butler St., Easton, Pa.

Friday, June 29, 3 p.m. to 7 p.m.
2134 Street Road, Bensalem, Pa.

In addition, the piggy bank blimp will visit several community events to meet and greet with customers, including the Trenton Thunder baseball game on Sunday, June 10 at the Mercer County Waterfront Park in Trenton, N.J.; Pennypack Park Music Festival at Fairmount Park in Philadelphia on Wednesday, June 13; and the Bensalem Rotary and Family Fun Day on Saturday, June 30 at Bensalem High School located at 4319 Hulmeville Road in Bensalem, Pa.

Customers are encouraged to follow the piggy bank blimp’s monthlong journey at Bottom Dollar Food’s official Facebook page, www.facebook.com/BottomDollarFood.

About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., is redefining the discount grocery model by offering private brands and the national brands that matter most to customers, in addition to fresh produce and quality meats, at discount prices and in an energetic shopping environment. Bottom Dollar Food operates 56 stores in three states – Pennsylvania, New Jersey and Ohio. For more information, visit www.bottomdollarfood.com.