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Communications Director, at 704-310-2221 (After 6 p.m. Eastern time: 704-245-3317 or cphillips-brown@foodlion.com).

Bottom Dollar Food Invites Customers to Meet its Signature Piggy Bank Blimp, Take a Fun Photo

PARTICIPANTS HAVE OPPORTUNITY TO RECEIVE SPECIAL COUPON VALUED AT $5 OFF THEIR NEXT PURCHASE OF $30 OR MORE

Aug. 18, 2012

SALISBURY, N.Cā€“ On the heels of opening its newest stores in the greater Pittsburgh market, Bottom Dollar Food invites customers to meet the popular piggy bank blimp "live" at select locations throughout the greater Pittsburgh and Youngstown, Ohio, areas as he embarks on a month long virtual road trip, which kicked off today.

Customers may recognize the piggy bank blimp from his humorous, witty commercials, and for the first time, the famed piggy bank blimp will make "live" appearances at 16 Bottom Dollar Food stores. Customers will have the opportunity to take a photo with the Bottom Dollar Food icon against fun backdrops that will appear virtually via green screen technology.

"The piggy bank blimp is growing in popularity, and we wanted to provide our customers an opportunity to see him up close," said Bottom Dollar Food Director of Marketing Leslie Atkinson. "The beauty of green screen magic is customers will have the opportunity to choose from multiple backgrounds - from well-known area landmarks to more obscure destinations such as the moon!"

To participate, customers must show proof of recent purchase and their Bottom Dollar Food membership card. Customers who have their photo taken with the piggy bank blimp will be able to download their photo from the Bottom Dollar Food photo sharing website, and will also then receive a special coupon valued at $5 off of their next purchase of $30 or more.

The first 100 customers to have their picture made at each of the three Youngstown stores will receive two tickets to the Youngstown State University Football opening home game on Sept. 8. Restrictions will apply.

The following are dates, times and store locations for photo opportunities with the Bottom Dollar Food piggy bank blimp:

Saturday, Aug. 18, 11 a.m. to 2 p.m.
3377 Mahoning Ave., Youngstown, Ohio

Sunday, Aug. 19, noon to 3 p.m.
2649 Glenwood Ave., Youngstown, Ohio

Monday, Aug. 20, 4 p.m. to 7 p.m.
890 E. Midlothian Blvd., Youngstown, Ohio

Tuesday, Aug. 21, 4 p.m. to 7 p.m.
750 Butler Crossing, Butler, Pa.

Wednesday, Aug. 22, 4 p.m. to 7 p.m.
196 Bon Air Plaza, Butler, Pa.

Thursday, Aug. 23, 11 a.m. to 2 p.m.
7350 Saltsburg Road, Pittsburgh (Penn Hills)

Friday, Aug. 24, noon to 3 p.m.
12012 Frankstown Road, Penn Hills, Pa.

Saturday, Aug. 25, noon to 3 p.m.
300 Eden Park Blvd., McKeesport, Pa.

Monday, Aug. 27, 4 p.m. to 7 p.m.
5239 Brownsville Road, Pittsburgh (Baldwin Borough)

Tuesday, Aug. 28, 4 p.m. to 7 p.m.
300 Mount Lebanon Blvd., Castle Shannon, Pa.

Tuesday, Sept. 4, 4 p.m. to 7 p.m.
1155 Washington Pike, Bridgeville, Pa.

Thursday, Sept. 6, 4 p.m. to 7 p.m.
1160 Washington Ave., Carnegie, Pa.

Saturday, Sept. 8, noon to 3 p.m.
651 11th St., Ambridge, Pa.

Sunday, Sept. 9, 11 a.m. to 2 p.m.
2011 Sheffield Road, Aliquippa, Pa.

Friday, Sept. 14, 4 p.m. to 7 p.m.
1100 Chartiers Ave., McKees Rocks, Pa.

Saturday, Sept. 15, noon to 4 p.m.
7221 McKnight Road, Pittsburgh

In addition, the piggy bank blimp will make an appearance at the South Park Rib Festival in Pittsburgh on Saturday, Sept. 1.

Customers are encouraged to follow the piggy bank blimp's monthlong journey at Bottom Dollar Food's official Facebook page, www.facebook.com/BottomDollarFood.

Earlier this year, Bottom Dollar Food opened 11 stores in the greater Pittsburgh area and three stores in Youngstown, Ohio. Bottom Dollar Food opened two additional stores in the greater Pittsburgh market on Thursday, Aug. 16 at 7221 McKnight Road in Pittsburgh (Ross Township) and 1100 Chartiers Ave. in McKees Rocks, Pa.

About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., is redefining the discount grocery model by offering private brands and the national brands that matter most to customers, in addition to fresh produce and quality meats, at discount prices and in an energetic shopping environment. Bottom Dollar Food operates 56 stores in three states ā€“ Pennsylvania, New Jersey and Ohio. For more information, visit www.bottomdollarfood.com.