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If you are a journalist working on a story about Bottom Dollar Food, please contact Christy Phillips-Brown, APR, External
Communications Director, at 704-310-2221 (After 6 p.m. Eastern time: 704-245-3317 or cphillips-brown@foodlion.com).

Bottom Dollar Food Customers Compete to Win Free Groceries for a Year in Give (& Get)-A-Lotta Groceries Sweepstakes

DISCOUNT GROCER TO DONATE MATCHING PRIZE OF $5,200 IN GIFT CARDS TO HUNGER RELIEF CHARITY OF WINNER’S CHOICE

Dec. 17, 2012

SALISBURY, N.C– The deadline for Bottom Dollar Food customers to register to win free groceries for a year in the discount grocer’s Facebook holiday sweepstakes is approaching fast.

The sweepstakes, called Give (& Get)-A-Lotta Groceries, runs through Dec. 23 and features a grand prize of $5,200 in Bottom Dollar Food gift cards. The discount grocer introduced its “Get-A-Lotta” holiday sweepstakes last year and added a unique element this year where a local 501(c)3 hunger relief charity of the winner’s choice will also will receive a matching prize of $5,200 in gift cards. The grand prize winner will be selected by random drawing, and six other winners will receive $50 gift cards during the contest period.

The contest began Dec. 3, and more than 10,000 customers have signed up to compete to win the free groceries so far.

To enter the contest, customers may visit the Bottom Dollar Food Facebook page, click on the “Give (& Get)-A-Lotta Groceries” tab and register their contact information and Membership Card number. The Bottom Dollar Food membership card is free and gives customers an opportunity to experience even greater savings by paying the lower “member” price on select items throughout the store.

While no purchase is necessary to enter the contest, customers have an opportunity to earn an additional entry for each my essentials private brand product purchased during the promotion.

Bottom Dollar Food supports hunger relief efforts year-round to help end hunger in its communities. In 2012, the company has contributed more than $100,000 in monetary contributions and in-kind donations to local food banks, community groups and schools, and has donated more than 416,000 pounds of food.

About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., is redefining the discount grocery model by offering private brands and the national brands that matter most to customers, in addition to fresh produce and quality meats, at discount prices and in an energetic shopping environment. Bottom Dollar Food operates 56 stores in three states – Pennsylvania, New Jersey and Ohio. For more information, visit www.bottomdollarfood.com.